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PSA Peugeot Citroën First Web-Based Parts and Diagnostics Center ...



PSA Peugeot Citro«n First Web-Based Parts and Diagnostics Center Summary PSA wanted to boost the profitability and efficiency of its aftermarket business by creating a global dealer communication system for service and parts information. Laser is a highly-searchable and easily-navigated application for mechanics to find essential service and parts information. PSA has realized significant cost savings and improved its dealers service bay throughput. Challenge: A More Efficient, Profitable Aftermarket To effectively compete in an era of automotive industry consolidation, PSAs goal is to provide a more efficient and profitable aftermarket business covering the areas of parts, service, troubleshooting documentation and vehicle-specific information. To accomplish this goal, the company needed to replace thousands of printed service and maintenance manual pages with easy to use, searchable electronic documentation. Solution: Integrated Parts and Service Information, Remote Diagnostics, Centralized Technician Expertise Working with Enigma, PSA launched Laser, an illustrated parts catalog and service information system for its extensive Citro«n and Peugeot dealer network. Laser won the Gold Award for innovation at Paris Equip Auto Laser is part of a dealer communication system which includes an IT infrastructure (MS SQL server, client PCs, LAN installation) that is implemented for every new dealer. The solution integrates parts and service information from various sources, creating intelligent links between maintenance manuals, service bulletins and parts catalogs. Product support content is delivered on CD and installed as a stand-alone application or on a local area network. Laser is the first system to use a global technician call center and the internet for remote diagnostics. Accessed by 4,000 Peugeot and Citro«n dealers in 65 countries, the solution is available in 16 languages. Containing 15 years of vehicle-specific information, Laser is searchable by VIN ...
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